Design-Driven Success
Wetrok Bolero
Two machines. One question. What if we merged them?
Client: Wetrok AG
The challenge
Wetrok led the Swiss professional cleaning market. But leading a market and looking like you lead it are two different things. Their product line worked. It sold. It just didn't have a unified design identity that matched the quality of the engineering inside.
We'd already designed Delight and Delarge for Wetrok, but a consistent design language across the full range didn't yet exist. And there was a bigger question: two existing machines served overlapping purposes. The client saw two products. We saw one opportunity.
The approach
We began with strategic design sessions to define how Wetrok's products should feel in someone's hands. The answer became three words: clean, professional, intuitive. That became the design DNA for everything that followed.
The Bolero merged the functionality of two machines into one streamlined product. Every detail was shaped around how cleaning professionals actually move through their day. Where does the hand land first? What information needs to be visible at a glance? What can we remove without losing function?
We validated the design in VR, worked directly with production teams to ensure every line could be manufactured, and delivered a product that didn't just look like a market leader. It behaved like one.
The result
The Bolero exceeded every sales forecast. It established a design language that Wetrok now applies across its product range. One product didn't just succeed. It set the standard for everything that came after.
