reframe Design
The world doesn't need more products. It needs better ones.
The design studio in Zürich for leaders who know that what you leave out matters more than what you put in.
Host of a design podcast featuring Guy Kawasaki (Apple), Chris Bangle (BMW), Robert Brunner (Beats by Dre), and Joe Foster (Reebok).
Trusted by:
Fewer products.Better ones.
Redesigning for a
Sustainable Future
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Evolution of
Excellence
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Designing an
Investor Magnet
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Before we design anything, we take your product apart.
Not physically. Strategically. Where is it honest? Where is it pretending? Where has compromise quietly become the standard?
One focused session. A clear diagnosis. The kind of outside perspective that's hard to get when you're inside the building.
Limited spots each quarter. Not every product qualifies.
Led by someone who says no for a living.
Roberto Inderbitzin is a Swiss-Mexican industrial designer who has spent over a decade deciding what doesn't belong in products. He trained as a polymechanic apprentice before completing his Master of Design at Zurich University of the Arts (ZHdK) — a path from the workshop floor to the design studio.
He is a contributing author in «How to Survive and Thrive», Joe Foster's anthology alongside Evander Holyfield and Keith Chapman (inventor of Paw Patrol). He has a podcast where designers, founders, and leaders behind brands like Apple, BMW, Nike, and Reebok share how their products are actually made.
He leads REFRAME from Zürich, Switzerland. A studio that works with a global network of specialists, activated at exactly the right moment.
Meet the studioWe start with the uncomfortable question.
We design by removing.
We stay until it's real.
"What you leave out defines the product more than what you put in."
Roberto Inderbitzin — Founder, REFRAME Design
