Studio
Studio
The world doesn't need more products. It needs better ones.
Most companies bring design in too late and end up fixing expensive problems instead of setting a clear direction early.
Strong brands don't need a redesign — they need a reframe. A sharper perspective that reveals the real issue, clarifies the opportunity, and aligns product, user, and brand into one path forward.
REFRAME® helps you see your product with fresh clarity so it can lead the market, not just look good in a presentation. If you're ready to build with purpose and longevity, you're in the right place.
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Vision
Create a world with fewer products — but better ones.
Mission
Bring clarity early, challenge assumptions, and design products with purpose, precision, and long-term value.
Adding is easy.
Reduction takes judgment.
The design studio in Zürich
With over 10 years in Swiss industrial design and product development, our Zürich studio helps ambitious brands turn ideas into market-ready products built with clarity, purpose, and long-term value. We combine behavioral insights, advanced technology, and sustainable design principles to deliver tangible business results.
Led by Roberto Inderbitzin, Swiss-Mexican industrial designer and co-author of «How to Survive and Thrive» with Reebok founder Joe Foster. Roberto's insights have also been featured in «Disrupt Your Now» and «Es ist nie zu spät, sich selbstständig zu machen.»
Guided by curiosity, courage, and empathy, we shape solutions that stand out, build trust, and create lasting relevance for both users and brands. We believe products should use fewer resources, tell the truth about the brand, and work so well they disappear into people's lives.
A podcast for leaders who want to design smarter.
Conversations with Roberto brings together global thinkers in design, business, and innovation to explore how better products are built — and why clarity early matters.
Each episode offers practical insights on strategy, design, user behavior, and product development — helping founders, CEOs, and decision-makers move with confidence and build products that last.
Guests include: Guy Kawasaki (Canva, Apple), Chris Bangle (Former BMW Design Director), Joe Foster (Founder of Reebok), Jay Samit (Innovation Strategist), Kevin Bethune (Strategic Designer)
Listen to the podcastPress mentions
Books and media
Co-authored book, featured works in books, and media highlights in the Tages-Anzeiger, SonntagsZeitung, and more.
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Led by Roberto Inderbitzin, our studio works with a global network of designers, engineers, and specialists who join projects at precisely the right time. Senior-level clarity without the overhead of a large agency.
