Studio
Studio
The world doesn't need more products. It needs better ones.
Most companies bring design in too late and spend months fixing what a clearer starting point would have prevented.
Strong brands don't need a redesign — they need a reframe. A sharper perspective that reveals the real issue, clarifies the opportunity, and aligns product, user, and brand into one path forward.
REFRAME helps you see your product with fresh clarity so it can lead the market, not just look good in a presentation. If you're ready to build with purpose and longevity, you're in the right place.
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Vision
Create a world with fewer products — but better ones.
Mission
Bring clarity early, challenge assumptions, and design products with purpose, precision, and long-term value.
Adding is easy.
Reduction takes judgment.
The design studio in Zürich
Over the past decade, our Zürich studio has worked with brands including JURA, Wetrok, ETH Zürich, and Migros — some partnerships spanning more than ten years. We bring product strategy and industrial design together early in the process, where the decisions that shape a product's success are actually made.
Led by Roberto Inderbitzin (M.Des., ZHdK), the studio combines design intuition with engineering discipline. Roberto began his career as a polymechanic apprentice before completing his Master of Design at Zurich University of the Arts — a foundation that shapes how the studio thinks: starting with how things are made, not just how they look.
He is a contributing author in Joe Foster's «How to Survive and Thrive» anthology alongside Evander Holyfield and Keith Chapman (inventor of Paw Patrol). His work has been featured in the Tages-Anzeiger, SonntagsZeitung, and Discover Germany.
Guided by curiosity, courage, and empathy, we design products that use fewer resources, tell the truth about the brand, and work so well they disappear into people's lives.
A podcast about the decisions behind the products.
Conversations with Roberto brings together designers, founders, and business leaders to discuss how products are actually built — the trade-offs, the strategy, and the thinking behind what works.
Guests include: Guy Kawasaki (Canva, Apple), Chris Bangle (Former BMW Design Director), Joe Foster (Founder of Reebok), Jay Samit (Innovation Strategist), Kevin Bethune (Nike, BCG)
Listen to the podcastPress mentions
Books and media
Contributing author in Joe Foster's anthology, featured in books, and media highlights in the Tages-Anzeiger, SonntagsZeitung, and more.
Discover Germany
Tages-Anzeiger
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Led by Roberto Inderbitzin, the studio works with a focused network of designers, engineers, and specialists who join projects at precisely the right time. Senior-level clarity without the overhead of a large agency.
