REFRAME DESIGN We may be known by the work we have done in the past. But we truly believe that the most important work, the most important contribution, is in the future. Under the guidance of Roberto Inderbitzin, our team is all about creating meaningful product experiences for a better world. We aim to empower businesses to grow sustainably, using design as a strategic asset and the competitive advantage.
REFRAME Design is a strategic design firm that guides you in creating innovative experiences through the objects we design. By leveraging our unique skills and deep understanding of design, trends, materials, and AI technology. Roberto was navigating a landscape of bad product experiences. He finally reached his tipping point. His anger simmered, refusing to let the current situation stand. The fear of missed chances and unrealized potential stirred in him. It gave him a strong resolve for a paradigm shift. Roberto sought distinction, refusing to blend in with the masses. He was the catalyst for change, birthing REFRAME Design. His love for impactful design isn't just a lofty idea; it's a practical plan that meets the real needs of businesses and reassures our clients about our approach. Moreover, his commitment has a unique touchstone, the "Daughter's Test" . It asks: "Can I tell my teenage daughter that I've made our world better, not just made more waste?" This shows Roberto's deep dedication and is a winning idea for any visionary organization. In Roberto's words, design does much more than make things look better. Instead, it's a strategic lever, pivotal in driving tangible value. When we reimagine the design, it becomes not an afterthought but a core business strategy. The result is beautiful products and powerful, value-adding experiences. In this, Roberto is an asset and an ally for those willing to step beyond the ordinary.
Roberto Inderbitzin is a design entrepreneur, and a bit of a nomad, having been born in Mexico City but raised all over the place - Switzerland, the USA, Portugal, Germany, and Sweden. Finally, he settled down in Zurich, Switzerland, with his family. Before becoming a designer, Roberto dabbled in a variety of engineering-related jobs. But ultimately, he returned to school and earned his Master of Design from the Zurich University of the Arts in 2010. After gaining some professional experience, Roberto decided to strike out on his own and founded REFRAME, a design studio that uses design and technology to make the world a happier, more aesthetically pleasing place with better-designed products. - Lecturer at the universities Tecnológico de Monterrey and IBERO in Mexico - Former member of the main jury of the Swiss Technology Awards - External consultant at the Startzentrum (Zurich)
Sabrina Storchenegger, is a former graphic designer with many years of professional experience in Marketing. She decided to shake things up and headed off to San Francisco to study English. After returning to Switzerland, she worked at various agencies and institutions and took extra courses in cultural management, marketing, and communication. Oh, and let's not forget about that innovation and design thinking course. Nowadays, Sabrina is a customer experience manager, helping companies identify market needs and trends to boost their growth. With her lateral thinking and love of quality, Sabrina is a valuable asset to our clients and partners.