Designing an Investor Magnet
ID
RIVA-LE
A vehicle investors could stand around.
Client: RIVA GmbH
The challenge
RIVA wanted to build a compact vehicle for urban mobility. The market story and the numbers were ready. The product existed only as a description, and investors were being asked to fund a vehicle they had never seen. RIVA needed a design concept that could sit in the room and be looked at, questioned and compared.
The approach
We started with how the vehicle should read: small by choice, with proportions that look intended rather than squeezed. From there we moved between sketching, VR visualisation and full-scale VR modelling, which let us test proportion, desirability and feasibility in the same session. Every decision had to pass two checks: does an investor lean in, and does it hold up when an engineer asks how it would be built. The result is the RIVA-LE, a compact L7e-class vehicle with an optional second seat row.
The result
The RIVA-LE became the centrepiece of RIVA’s investor meetings. The project was later stopped before production, which happens with early ventures.
The design did the job it was commissioned for: it gave investors a product to discuss, question and believe in.
RIVA GmbH. From vision to vehicle.
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