reframe Design
The world doesn't need more products. It needs better ones.
A Zürich design studio for leaders who know that what you leave out matters more than what you put in.
In conversation with the designers behind Apple, BMW, Reebok, and Nike.
Trusted by:
Fewer products.Better ones.
Redesigning for a
Sustainable Future
View More
Evolution of
Excellence
View More
Designing an
Investor Magnet
View More
Before we design anything, we take your product apart.
Not physically. Strategically. Where is it honest? Where is it pretending? Where has compromise quietly become the standard?
One focused session. A clear diagnosis. The kind of outside perspective that's hard to get when you're inside the building.
Limited spots each quarter. Not every product qualifies.
Led by someone who says no for a living.
Roberto Inderbitzin is a Swiss-Mexican industrial designer who has spent over a decade deciding what doesn't belong in products. He co-authored a book with Reebok founder Joe Foster. He hosts a podcast in which the people behind Apple, BMW, and Nike share how their iconic products are actually made.
He leads REFRAME from Zürich, Switzerland. A small studio that works with a global network of specialists, activated at exactly the right moment. Senior clarity. No agency overhead. No unnecessary layers.
Meet the studioWe start with the uncomfortable question.
We design by removing.
We stay until it's real.
"What you leave out defines the product more than what you put in."
Roberto Inderbitzin — Founder, REFRAME Design
